65%
Of High-Intent Clicks
Go to paid results on commercial searches — be there or lose them
58%
Lower Cost Per Lead
Typical improvement on accounts we take over
7
Days to First Leads
Search campaigns produce fast when built right
Different jobs: Google Ads buys you the top spot today; SEO earns it permanently. Most growth-focused businesses run both — ads capture demand now while SEO compounds to lower acquisition costs over time. Budget-constrained? Start with ads for cash flow, add SEO as you grow.
Nine times out of ten we find the same issues in take-over audits: broad match keywords burning budget, no negative keywords, broken conversion tracking, and ads pointing at a homepage instead of a landing page. Fixing those four things alone usually cuts cost per lead dramatically — before optimization even starts.
Yes. For eligible trades — plumbers, electricians, HVAC, movers, and more — LSAs are often the cheapest pay-per-lead channel on the internet, and we manage them alongside standard Search for full coverage.